Get Ready for the Future of E-commerce: Shopify Summer '24 Updates!

Shopify, the leading name in e-commerce infrastructure, continues to make strides to solidify its position in the industry. Shopify enhances its platform experience for users by rolling out updates twice a year across various areas. The theme for this year's Summer '24 Release is "unification." Shopify aims to unify commerce in the summer of 2024 so that online brands can sell more, scale more, and build more all in one place. 

The Shopify Summer '24 Edition includes 150 different updates for various areas of commerce. In this new release, Shopify promises the most unified, intuitive, and powerful platform for merchants to be more creative, deliver the best in-store experience, and gain a unified view as they expand their business. Let's take a look at what's new in Shopify Summer '24!

Shopify Markets: Expand Your Global Reach

Shopify Summer Editions 2024's revamped Shopify Markets are one of its most notable features. With the ability to do all of this from a single, user-friendly location in the Shopify admin, this development is revolutionary for store owners wishing to grow their company internationally, into B2B, or even into in-person sales.

In addition, with Markets you can easily manage any market you're involved in from a single dashboard, evaluate your performance, and grow your company into new nations. The latest market update also provides the ability to:

Simplified International Sales

Shopify's updates to its marketplace aim to ease the paperwork burden of international marketing. Deals with the challenging aspects of global sales including tax declaration, import tariffs, shipping labels, customs paperwork and fraud prevention. Thus, it facilitates import and export.

Developing New Markets

You can create a market anywhere abroad, such as the UK, and create catalogs specific to that market and make pricing specific to that market from a single control panel. You can also create special campaigns and promotions for your new market and highlight the products you want in that market. You can even adjust the concept of your store to better appeal to different customer groups by using the local language.

All-Inclusive Duties and Taxes Pricing

You can now directly include customs and import taxes when pricing your products in regions where buyers want an all-inclusive price. This eliminates unexpected costs at checkout, improves the shopping experience and increases conversion rates.

More Options for Shipping

Thanks to the new update, you can provide more shipping flexibility to your customers. You can increase customer happiness by offering more shipping options such as UPS and DHL Express standard shipping.

Automatic Editing for Orders Placed Abroad

You don't have to worry about customs tariffs, taxes or currency exchanges after your purchase. Since Shopify automatically manages these changes, you can easily update your international orders.

Streamlined In-Person Sales Process

Shopify Markets simplifies in-person sales! Using Markets, directly manage product availability and pricing for various retail locations. You may, for example, guarantee that only best-sellers are supplied at your flagship store or lower costs for your U.S. outlet outlets.

Simplified B2B Expansion (for Shopify Plus)

It's now easier for Shopify Plus users to enter B2B marketplaces. With the Markets hub, you can effectively manage tax exemptions, bulk orders, and other B2B-specific requirements to expand your wholesale business.

Split Shipping: Flexibility and Efficiency

The second update of Shopify Summer '24 is the Split Shipping feature. The feature allows you to offer your customers the option to choose different shipping methods for various products within the same order. This level of transparency enables customers to prioritize faster shipping for urgent items and save on shipping costs for less urgent items. Customers can choose the lowest price, fastest delivery or special shipping options. Thus, customers can have more say in their shopping and have the opportunity to act more flexibly.

For instance, a human resources employee who wants to send gift baskets to colleagues in different cities for year-end celebrations can now easily do so with just one order and a single basket. The products can be shipped to colleagues in different cities on the same day with the fast shipping option or within a few days by choosing the cheaper shipping option. This not only saves time by avoiding the creation of individual orders but also reduces shipping costs by consolidating everything into a single order.

Shopify Magic: Capture the Magic of Using Artificial Intelligence

The third update, Shopify Magic, provides users with a suite of AI-powered tools designed to automate and improve various aspects of store management. Let's take a look at what this package includes!

• Product descriptions: SEO-friendly product descriptions can be created using artificial intelligence.

• Image Editing: With the Visual Editing feature, backgrounds of product photos can be changed or removed instantly.

• Personalized FAQs: Specially created FAQs are provided to improve customer support.

• Email Optimization: AI-generated email content is recommended and optimized send times are created.

• Chat Conversions: Personalized answers to customer questions are provided to increase sales.

Check out the Rebuilt Analytics: Faster, Smarter, Real-Time

One of the key developments is the redesign of Unified Analytics to provide faster and more comprehensive data analysis. Shopify has revamped its analytics to deliver real-time data and user-friendly reports for you, enabling you to make timely business decisions. With this update, you can easily do the following.

• Customizable Dashboard: Easily modify the dashboard by dragging, dropping, resizing, adding or removing metrics cards.

• Detailed Reports: Pre-built reports can be customized by combining metrics and dimensions.

• Custom Reports: Reports can be created from scratch with complete control over data presentation.

• Real-Time Data: No more waiting 24 hours for the latest information. Now up-to-date information can be accessed instantly.

Shopify Theme Style Settings: Enjoy Unlimited Creativity  

Storefront layouts can be easily customized by merchants using Style Settings to reflect their brand's changing aesthetic.We have listed some important features for you:

• Customizable Layouts: Parameters such as spacing, alignment and orientation between image blocks can be changed.

• Device-Specific Adaptability: The appearance of the website can be modified for mobile devices without requiring additional settings.

• Enhanced Functional Layouts: Conditional logic and static blocks can be used to create complex layouts.

Enhance Your Storefront with the Hydrogen Visual Editor

Hydrogen Visual Editor is a tool for creating and managing headless storefronts. We can list some of its basic features as follows:

• Visual Environment: Offers a collaborative visual interface for team work.

• Real-Time Updates: Ensures code accuracy by syncing changes directly to GitHub.

• Data Integration: Integration with data from a CMS, the Shopify Storefront API, or metaobjects.

Introducing Managed Markets: Simplifying International Expansion

Managed Markets is a revamped tool designed to address the complexities of international sales. It includes the following features:

• Tax Compliance and Duties: Tax obligations and declaration can be arranged.

• Shipping Logistics Oversight: Prevents fraud, processes customs paperwork, and manages shipping labels.

• Custom Market Management: It is possible to create special prices and catalogs for different markets.

Ship To & From Store: Enhanced Fulfillment Options

With Shopify Summer '24, you can now fulfill your orders in different ways. You can improve your omnichannel strategies with the following features:

• In-Store Pickup: Unlike before, you can transfer your customers' online orders to their preferred store for pickup.

• Ship From Retails Store: You can ship your products directly from a store using Shopify POS, so you can maximize inventory and delivery schedules.

Easy Retail Checkout: Streamlined In-Store Transactions

Thanks to the new release, Shopify has made the in-store shopping experience easier by improving the Easy Retail Checkout update with the following features:

• Streamlined Checkout Process: Checkout is now faster and easier.

• Flexible Payment Options: Multiple payment methods are supported, and transactions are accelerated with flexible payment options.

• Improved POS interaction: Improved inventory and sales management is delivered through seamless interaction with Shopify's point-of-sale system.

Shopify Summer '24: Empowering the Future of E-commerce

Shopify Summer '24 introduces a range of innovative features to help merchants streamline their operations, expand their reach, and improve customer satisfaction. Whether you want to simplify your shipping process, utilize AI for enhanced engagement, or customize your store's appearance, these updates offer the necessary tools for success. You can contact us for more information about Shopify. Embrace the future of e-commerce with Shopify and elevate your business to new levels!